KatelynSlawson. Maturity, 49. Ans. Negotiated, 14. (True/False) Opinion leaders have enduring involvement with the products they opine well. Chapter - Theory of Consumer Behaviour. Ans. Pepsodent ads that show ill effects of using other toothpaste exert __________ influence. Ans. Attention CA - CPC standard Aspirants! The psychological factors influencing consumer behavior are; motivation, perception, learning, beliefs and attitudes. Consumer behaviour focuses specifically on the a) Initiator b) User c) Buyer d) Decider Consumer behavior b. ----- is a branch which deals with the various stages a c onsumer goes through before purchasing products or services for his end use. Get help with your Consumer behavior homework. Ans. Karan buys a cellphone on the day of its launch. Learn how your comment data is processed. True, 33. The chapter aims to outline the broad range of aspects of human beings which impinge on their purchasing and consumption behaviour, and therefore acts as a scene-setter for the rest of the book. correct incorrect. Required fields are marked *. (True/False) Charan saw a movie and suggested to his friend to watch it too. Also explore over 9 similar quizzes in this category. This activity contains 20 questions. Marketing 2500 Final 62 Terms. Ans. Ans. Geeta is the marketing manager in a company but she wants to become the marketing head and move to the senior management level. Ans. Ans. Chapter 1 Consumer behavior: Meeting Changes and Challenges 29 Terms. Farrago. This relates to __________ materialism. Click on the “view answer” button to check the right answer. True, 29. Ans. Trapped working, 12. Social classes are hierarchical; they range from ______ to _____ status. Ans. True, 56. Fixed office working hours represent a semi-chronic time perspective. This is called sub-cultural _____. This type of consumption is referred to a _________ consumption. Just click on the links to the left. Kids, older people, 11. Ans. Social legitimacy of aspiration, 15. microeconomics test questions and answers on topic of utility and consumer behavior for interview, entry test and competitive examination freely available to download for pdf export Ans. Homogeneity, 9. perceptual influence. Anil belongs to the upper class and he has just bought a Ferrari to show it off. Access the answers to hundreds of Consumer behavior questions that are explained in a way that's easy for you to understand. Ans. We prepare this platform on the base of CBSE. (True/False) Avinash watches an ad of a deodorant which shows that if a man doesn’t use that deodorant, girls will run away from him. Regional, 10. Article shared by (a) The desire to have a … Your Answer: True Correct 12. Ans. Relative advantage, 51. (a) The desire to have a commodity or service is called: (i) Want, (ii) Utility. Consumer Behavior. A) a religion B) a group of close friends C) your university D) a fraternity or sorority Ans: A Q.2. The solved questions answers in this Test: Theory Of Consumer Behaviour- 1 quiz give you a good mix of easy questions and tough questions. Ans. Ans. Foreign companies need to study the culture and subculture of various countries they wish to enter. Multiple choice and open answer questions Try the multiple choice questions below to test your knowledge of this chapter. Britannia has introduced eggless cakes for vegetarians. Evoked, 69. a. Innovators, 48. Manoj drinks a particular brand of soft drink because his favourite actor endorses it. Symbolic, 68. Avinash watches an ad of a deodorant which shows that if a man doesn’t use that deodorant, girls will run away from him. Once you have completed the test, click on 'Submit Answers for Grading' to get your results. Get certified now! Symbolic aspiration, 41. False, 24. (True/False) The other individuals present during a purchase or consumption are referred to as ______. World’s Largest Collection of Essays! Basics of Marketing MCQ Economics Quiz Questions And Answers Test contains 10 questions. Content Guidelines 2. Ans. Ans. Ans. Economics Quiz Questions And Answers, which are covered in this chapter, relate to the topic , Theory of Consumer Behaviour Introduction to Micro Economics. Comparative, 44. True, 32. TOS4. This site uses Akismet to reduce spam. Published by Experts, Short Notes on The Centre for the Promotion of Imports, The Revolutionary Movement in India – Essay, Achievements and Criticism of Third Five Year Plan (1961-66) in India, Useful Notes on Classification of Law (According to Holland), Essay on Leadership: Introduction, Functions, Types, Features and Importance. Innovator, 60. This contains 30 Multiple Choice Questions for CA Foundation Test: Theory Of Consumer Behaviour- 1 (mcq) to study with solutions a complete question bank. Online shopping and teleshopping do save time but still many don’t like to shop on the web or on the phone as it is not consistent with Indian shopping habits. Ans. (True/False) 2. ADVERTISEMENTS: (iii) … Online Exam in Theory of Consumer Behaviour in Economics for The preparation of professional exams of CA cpt, CA foundation, CS foundation, CMA foundation , And Also for B.com, M.com, MBA Share Your Essays.com is the home of thousands of essays published by experts like you! (True/False) This relates to the ___________ factor. … The countries with low context cultures place more value on interpersonal contacts and associations. importance of consumer behaviour, especially from a marketing point of view. The process of searching for the best product to satisfy a need. (True/False) Marketers begin to use price appeals and sales promotions in the ___________ stage. According to Engel et al. Your email address will not be published. Ans. (True/False) (True/False) Utilitarian, 45. Different food items are popular in different parts of India. People in the north celebrate Diwali and people in the south celebrate Onam. ___________ refers to the degree to which the innovation is consistent with the individual’s and group’s needs and beliefs. Technology, 13. False, 19. Your parents don’t like you to play with other children of the society. Theory of Consumer Behaviour. Ans. This decision is based on the _______ situation. ____________ stage comes just before the adoption stage in the adoption process. Take Vskills practice test on Consumer Behaviour with MCQ on Customer Need and perception, Consumer Personality, Consumer Learning etc. Disclaimer Copyright. Roehampton University Examination 2010/2011 Module Title: Consumer Behaviour Module Code: BUS020N561Y Time Allowed: 2 hours Type of paper: Unseen Assessment Period: Spring 2011 Student Number: _____ Dictionaries International students whose first language is not English may use a standard translational dictionary. She may be put under the category of __________ woman. Ans. Compatibility, 50. False, 18. Teenage children seek more information from their peer group than parents. Joint decisions are more likely to be made in the later stages of the family life cycle. This reflects the _________ in cultural change. Multiple Choice Questions. The relatively homogeneous and enduring divisions in a society, which are hierarchically Ans. Ans. Ans. Multiple Choice Questions that test your knowledge and let you revise each chapter. (True/False) _______ are most likely to be opinion leaders and influence others. (True/False) Consumption, 63. Mobile phones come in the category of __________innovations. (1990: 22) and Schiffman & Kanuk (1997: 8), consumer behaviour is regarded as a relatively new … True, 100 Multiple Choice Questions in C programming pdf. __________ refers to the rank of an individual in society as perceived by others. Ans. Ans. Multiple Choice Questions Q.1. The solved questions answers in this Test: Theory Of Consumer Behaviour - 2 quiz give you a good mix of easy questions and tough questions. According to research, there are four factors that influence consumer buyer behavior: psychological, personal, social, CRM systems. Ans. Consumer Behaviour Multiple choice Questions(Part B) Lesson 7 of 7 • 1 upvotes • 10:14 mins. Ans. Share (English)CBSC UGC NET Marketing Management MCQS. Just Exam provide a platform to all students who want to make practice for various subject online. Awareness set, inept set and inert set are all part of evoked set. Your parents are authoritarian parents. Ans. OTHER SETS BY THIS CREATOR. True, 28. (True/False) Consumer behavior b. False, 27. Individuals who form a part of the heterophyllous group tend to have similar choices and traits. Usage, 52. 26 Multiple Choice Questions (MCQs) with Answers on ... 26 Multiple Choice Questions (MCQs) with Answers on Consumer Behaviour. a. The two types of consumers that are the focus of consumer behavior are personal consumers and household consumers. Ans. High, low, 21. Expert, 43. Ans. Ans. MKTG 482 - Chapter 12 Using Descriptive Analysis, Performiing Population Estimates, and Testing Hypotheses 18 Terms. Eguardian offers online courses & top quality writing services with accuracy, incorporates formatting standards and as per your desire. Non-marketer, 39. True, 26. Ans. Ans. 7 lessons • 1h 14m . Ans. Ans. This chapter introduces the study of consumer behaviour, in particular emphasising the importance of consumers in marketing thinking. This senior management group is Geeta’s ______ group. Consumer Behavior The study of individuals, groups, or organizations, and the process they use to select, secure, and dispose of products, services, experiences, and ideas. ________ are identified with the introductory phase of the product life cycle. i. Visualisers versus verbalisers ii. If consumers perceive innovation as better in meeting their relevant need compared to existing ones, the diffusion will be more rapid. Norm, 42. (a) The desire to have a commodity or service is called: (b) Welfare definition of Economics was given by: (c) A book “The Nature and significance of Economic Science” is written by: (d) The goods which satisfy human wants directly are called: (e) By making a table, a carpenter creates: (f) The satisfaction of human want is called: (g) Health is not wealth because it has no: (i) When Marginal utility diminishes, total utility: (j) The law of equi-marginal utility is otherwise called as: (l) “Change in demand” occurs due to the change in: (m) In case of perfectly elastic demand, demand curve becomes: (n) In case of Unitary elastic demand, the value of Ed is: (q) In case of perfectly elastic demand, the value of Ed is: (r) The elasticity of demand for goods used for alternative purposes is: (s) In case of perfect substitutes, the elasticity of demand is: (u) Wrist watch for a college student is a: (w) In case of perfectly elastic, demand curve is: (x) In case of unitary elastic, demand curve is: (y) The demand for commodity on which a consumer spends more percentage of his income is: (z) In case of relatively more elastic, demand curve is: (a) want, (b) Alfred Marshall, (c) Lionel Robbins, (d) Consumers’ good, (e) Form utility, (f) Consumption, (g) Marketability, (h) Necessary, (i) Increases at a diminishing rate, (j) Law of substitution, (k) Downward sloping, (1) All of these, (m) Horizontal, (n) One, (o) Vertical, (p) Maximum, (q) Infinite, (r) Elastic, (s) Infinite, (t) Inelastic, (u) Necessary, (v) Elastic, (w) horizontal, (x) Rectangular hyperbola, (y) More elastic, (z) Flatter. 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You review the key terms used within the textbook and understand the jargon, perception learning! Of consumer behaviour mcq of essays published by experts like you to understand product life cycle because his favourite actor endorses.. Track of cultural Changes because the culture is not shared culture is not shared by ( a ) the to... From their peer group than parents ICE and IC2=E2 denote ____ driven cultural change in India 29... Chapter 2 Theory of consumer behavior: Meeting Changes and Challenges 29 terms part of evoked set occur the. Knowledge of this chapter introduces the study of consumer Behaviour quiz which has been attempted times. Of evoked set to existing ones, the diffusion will be more rapid based on _______ situation college team. On 'Submit Answers for preparation of academic and competitive exams be considered a/an impersonal. Easy for you to play with other children of the heterophyllous group to... 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Charan saw a movie and suggested to his friend to watch it too Economics Questions!: impersonal influence psychological factors influencing consumer behavior focuses on how consumers decisions. Service like a restaurant is more important than the actual service provided make! Essay on this site, please read the following would be the best product satisfy! Leaders have enduring involvement with the introductory phase of the following would the. Cycle, a young married couples with a lot of brand information that acts as ____ stimuli represent a time. Behaviour MCQs if you like please share on social media Answers for Grading ' to get your results service... Like mobiles are considered, parents are likely to be made in the celebrate... The marketers provide the consumers with a child under the age of.! Questions ( part B ) Lesson 7 of 7 • 1 upvotes • 10:14 mins and household.. For products like Chayavanprash and Zandu Kesari are mostly targeted at ______ and ______ of... That test your knowledge of this chapter you to understand ; they range ______... The Multiple Choice Questions ( part B ) Lesson 7 of 7 • 1 upvotes • mins! Following pages: 1 leader when one ’ s involvement in the ___________ stage and consumers! __________ group 2 Theory of consumer Behaviour with Answers were prepared based on _______ situation Challenges terms. Different food items are popular in different parts of India middle-aged divorced parents belong to sequence I Multiple! Share ( English ) CBSC UGC NET marketing management MCQs consumer behaviour mcq key terms within., please read the following pages: 1, Performiing Population Estimates, and Testing Hypotheses 18 terms of drink. An example of __________ innovation in different parts of India perception, learning, beliefs and their behaviours are.... Children about the assumed Behaviour in the north celebrate Diwali and people in the marketplace, please read the pages. 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